ESRI business intelligence systems bring geographic information systems, marketing analysis tools, and demographic data products together to offer you powerful ways to compete in today's business strategies. GIS provides essential marketing and customer intelligence solutions that lead to better business decisions. With GIS, you will have the tools you need to analyze:

      · Site selection and location analysis.

      · Customer segmentation, profiling, and prospecting.

      · Demographics and customer spending trends.

      · Potential new markets.

Claritas has created a best practices solution called "Precision Marketing" integrating information, analysis and marketing applications to identify a company's best customers and prospects, based upon its impressive 30 years of experience. Consumers have high expectations for personalized service and are willing to walk or even surf the web to get it. Attracting and retaining profitable customers is critical, yet more difficult than ever before. Your best approach to defeating the daily assault of new challenges is to tailor your marketing strategies to match your customers' behaviors. Companies who build their strategies around retaining and deepening their relationships with their best customers succeed. 

SRC provides Integrated Micromarketing Systems which enable our clients to readily use demographic and geographic information about their clients and their markets. Using your market and client data as well as data from the leading data providers we will develop a custom internet/intranet application which allows users to easily and quickly get detailed reports, interactive maps and other features important to your business.

MapInfo provides solutions to users of business intelligence software to allow them to combine state-of-the-art geographic visualization and analysis tools and data with technology from the leading providers of business intelligence software. Known as the MapInfo Location Intelligence Component, the solutions work with multiple business intelligence providers and allow MapInfo licensees to easily distribute sophisticated reports with highly functional, bi-directional geographic querying and visualization tools across their enterprise.